The 77th edition of the Cannes Film Festival commenced on May 14, 2024, promising a week of glitz and glamour on the international stage. A star-studded lineup awaits, with renowned figures like Chris Hemsworth and Anya Taylor-Joy set to grace the event alongside esteemed filmmakers and more. Notably, Indian talent will shine bright on the red carpet at Cannes 2024, with celebrities such as Aishwarya Rai Bachchan, Aditi Rao Hydari, Kiara Advani, Sobhita Dhulipala, and others adding their unique flair to the prestigious occasion.
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Amidst the galaxy of renowned international figures gracing the Cannes Film Festival, a new constellation is set to emerge, comprising Indian creators from the realm of social media. RJ Karishma, Nancy Tyagi, Niharika, Ankush Bahuguna, Chef Sanjyot Keer, Shehzaan Khan, Aastha Shah, Viraj Gehlani, and many more luminaries are poised to make their red carpet debut at the prestigious event. Reports suggest that Cannes has extended invitations to these digital influencers, summoning them to participate in various events scheduled throughout the week. Their presence promises to infuse the festival with a fresh energy, bridging the worlds of traditional cinema and digital storytelling on a global stage.
Fashion influencer Kinnari Jain recently shared her excitement about receiving a last-minute invitation to the Cannes Film Festival, just a mere 15 days before the grand event. While some attendees were sponsored by various companies, others, like Kinnari, received invitations from esteemed foundations such as the Film Heritage Foundation. Notably, this foundation is championing a special screening of Indian cinema at the Cannes 2024 Film Festival, underscoring the cultural significance and global impact of Indian filmmaking. Kinnari’s unexpected inclusion in this prestigious gathering highlights the diverse avenues through which individuals from different spheres contribute to the vibrant tapestry of the Cannes experience.
Learn how Chris Hemsworth candidly addresses the ‘awkward’ tradition of Cannes’ standing ovations at the 2024 festival.
In a refreshing moment of candor, Chris Hemsworth has openly acknowledged the awkwardness of receiving a prolonged standing ovation for seven minutes following the debut of Furiosa: A Mad Max Saga at this year’s Cannes Film Festival. As the applause persisted, Hemsworth found the situation increasingly uncomfortable—a sentiment many may secretly share but rarely voice.
This admission prompts a broader reflection on the peculiar phenomenon of Cannes clapping culture. In an age where the internet magnifies every detail, from ovation durations to audience reactions, the tradition has morphed into a spectacle of its own. While initially serving as a barometer of audience reception, it now teeters on the edge of absurdity, with films almost competing for the longest applause duration.
While the Cannes standing ovation may offer some insight into initial audience reactions, its significance is often overstated. Many exceptional films have received minimal applause, while others faced outright boos despite their eventual acclaim. The ritual of orchestrated clapping for the sake of quantification seems increasingly out of step with the nuanced nature of cinematic appreciation.
Indeed, Hemsworth’s candid acknowledgment shines a light on the underlying strangeness of this age-old tradition. Perhaps it’s time to reassess the true value of the Cannes standing ovation and recognize that genuine appreciation cannot be measured in minutes of applause.
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The Cannes Film Festival of 2024 is breaking new ground by embracing inclusivity and diversity like never before. With its theme “Many Ways To Be An Icon,” the festival is celebrating the multitude of paths to greatness in the world of cinema. This year, organizers have made a deliberate effort to make Cannes accessible to talents from all corners of the globe, regardless of their background or artistic medium. This bold move reflects a commitment to championing voices that have traditionally been underrepresented in the industry, while also acknowledging the evolving landscape of entertainment and media consumption.
awkward’ tradition of Cannes’ standing
Central to this year’s Cannes ethos is the recognition of the influence and impact wielded by social media influencers. These digital tastemakers are known for their ability to connect authentically with their audiences and shape trends in real-time. By inviting influencers to participate in the festival, Cannes is not only acknowledging their cultural significance but also leveraging their reach to amplify its message to a global audience. This symbiotic relationship between traditional cinema and digital influencers underscores the festival’s commitment to staying relevant in an ever-changing media landscape.
However, amidst the celebration of inclusivity, there have been murmurs of discontent surrounding the inclusion of Indian influencers in this year’s Cannes lineup. Some voices on social media have questioned the criteria for selection, sparking debates about meritocracy and opportunity in the digital age. While some applaud the recognition of digital talent on an international stage, others express concerns about the potential overshadowing of traditional filmmaking prowess by social media fame. These discussions highlight the complexities and nuances of navigating the intersection between traditional and digital media in the modern entertainment industry.
Cannes’ standing ovations at the 2024 festival.
In essence, Cannes 2024 represents a pivotal moment in the evolution of the film festival, where traditional notions of cinematic excellence intersect with the democratization of fame and influence in the digital era. As the festival continues to evolve and adapt to changing times, it remains to be seen how it will balance the celebration of tradition with the embrace of innovation in the years to come.
In addition to Viraj Ghelani’s exciting journey, another notable influencer, RJ Karishma, has also made waves at Cannes. Invited by Warner Bros India, she attended the premiere of Furiosa, rubbing shoulders with A-list celebrities like Chris Hemsworth. Karishma delighted her followers by sharing glimpses of the glamorous event on her Instagram, capturing moments from the red carpet and the star-studded after-party. Expressing gratitude to Warner Bros India for the incredible opportunity, she emphasized the significance of being part of such a prestigious event.
Sanjyot Keer, renowned for his creative content collaborations, is also making his mark at Cannes. Having recently collaborated with global sensation Ed Sheeran, Keer’s presence adds another layer of excitement to the festival. With his unique blend of culinary expertise and engaging storytelling, Keer is sure to captivate audiences and create memorable moments throughout his Cannes experience.
Cannes 2024 festival.
These influencers’ presence at Cannes not only underscores the growing influence of digital creators but also highlights the evolving landscape of entertainment partnerships. By collaborating with influencers, studios like Warner Bros India are able to reach new audiences and generate buzz around their premieres and events. As influencers continue to play a prominent role in shaping cultural conversations and consumer behavior, their presence at Cannes reaffirms their status as key players in the modern media ecosystem.
The theme “Many Ways To Be An Icon” at the Cannes Film Festival isn’t just resonating with the event itself; it’s also proving to be a success for the brands and studios involved. Traditionally, Cannes has been dominated by big-name brands collaborating with A-list celebrities like Anne Hathaway or global sensations like K-pop group Blackpink. It’s where A-listers like Aishwarya Bachchan could truly shine on the international stage. However, this year marks a departure from the norm.
The inclusivity of the theme has opened doors for a diverse array of brands and individuals to carve out their place on the global platform. It’s no longer just about the heavyweights; it’s about celebrating the myriad ways in which talent can shine. Whether it’s an up-and-coming fashion label, a breakthrough social media influencer, or a rising star from a different artistic realm, Cannes 2024 is showcasing the breadth of talent and creativity from around the world.
This shift isn’t just refreshing; it’s also strategic. By embracing a more inclusive approach, Cannes is attracting a wider audience and generating buzz that extends beyond the traditional circles. Brands and studios are recognizing the value of aligning themselves with this ethos of diversity and empowerment, amplifying their reach and impact in the process.
In essence, “Many Ways to Be an Icon” isn’t just a theme for Cannes; it’s a mantra that’s transforming the very fabric of the festival and the industry at large. As Cannes continues to evolve and adapt to the changing landscape of entertainment and media, this inclusive spirit is sure to remain at the forefront, ushering in a new era of creativity, collaboration, and celebration.
TOPICS: Entertainment, Entertainment, Cannes Film Festival, cannes, Cannes Red Carpet, Aishwarya Rai, Aditi Rao Hydari, Canneseries
